Social Networking and Self-Regulation
the potentially crippling problems inherent in the self-policing realms of Digg and Reddit
Posted Sep 28, 07:15 am in economics, experiences, human nature, improvements, marketing, politics, postmodernism, social networking, unanswered questions
Social networking websites are the big thing right now, not just for armchair sociologists and online businesses, but also for academics. They serve as sort of a vacuum where you can observe interactive behavior from afar in a venue that didn’t even exist just a few years ago.
Two of the sites that get a lot of the attention are Reddit and Digg. These sites are not like Facebook or MySpace, in that they are not pages in which you create profiles for the purpose of having your peers come check you out and find out what music you like. They are essentially link portals that allow users to submit content (links) and allow users to comment on those submissions. They also give users the ability to “upmod” or “downmod” submissions to indicate, respectively, approval or disapproval of said submissions, comments, and links. It’s supposed to be an egalitarian means of aggregating a collective response of the userbase to a submission, and to show others how worthwhile a contribution might be, and to establish a feedback mechanism to the poster.
Keeping count of ups and downs encourages good comments and submissions, and can be seen as a preventative tool to keep out trolls, spammers, and people who say don’t make worthwhile contributions to the public discourse. And like the Roman gladiator battles of old, the idea is that a preponderance of upmods will spare the life of a well-written or interesting contribution, while downmods will effectively slay it, striking it from the viewing grounds.
In theory, it’s a very good thing. Over humanity’s existence, and particularly over the past 15 years, there has been a glut of information flooding into the public sphere at a rate that seems to only accelerate. It become increasingly necessary to more effectively filter what reaches our eyes in order to make our limited time more meaningful. In other words, there’s a lot of junk out there, and you don’t want to waste your time reading it; you want to get to the good stuff immediately (this attitude probably is problematic in its own way, but that’s a different story entirely). These social networking sites help you put mass consciousness to use in achieving that agenda.
For a while this was being considered as the way that private citizens were finally going to wrangle the big bad world wide web and all its anarchic tendencies; finally the masses would be able to collectively wrestle power away from the disproportionately powerful spammers and media corporations, and regain control of the discursive sphere that the internet was always meant to be.
Alas, the debilitating cracks have already formed in the foundations of this well-meaning institution.
Digg was working fine up to a certain point, where articles were being upmodded based on merit and interest, but this utopic system was eventually usurped by an organized network of users operating on a platform of quid pro quo, in which users would agree to upmod another’s comments and submissions in exchange for similar treatment to their own comments and submissions. These rogue networks expanded, using Digg’s proprietary “friend” system, in which a user can befriend other users and monitor each others’ activities with ease. Pretty soon, the entire front page of the site, which was once supposed to house an aggregated list of topics that the entire userbase considered important, was commandeered by people subverting the system through mutual backscratching, thereby annihilating the democratic ideals of the site.
To this day, despite 150,000,000 page views a month and thousands of content submissions per day, the same 20 people’s submissions make it to the front page every day. This, of course, basically makes Digg the equivalent of a mainstream media outlet that uses editorial discretion to filter content, except in this case, it is not exercising supposed meritocratic discretion (“what are the important issues of the day?”) so much as they basically just have a staff of 20 contributors who are going to automatically have their voices heard, while everyone else is basically forced into a consumption role.
So much for that.
It was then that we looked to Reddit to become the site that would cradle our highest democratic ideals. Many Digg users jumped ship to come to Reddit after being disgusted with the downward slide in content quality at Digg. But soon enough, Reddit too was destroyed— but not by the same system as Digg. It was leveled by a much more subtle and insidious form of cancer.
Reddit had always prided itself on being a more thoughtful and educated mass of users than Digg, always mocking Digg for its tendency towards childish humor and ad-hominem verbal sparring. Reddit, on the other hand, was a site that was sophisticated, and more prone to having mature dialogues about subjects that were served more by complex dialectics than verbal drive-bys. But ultimately, this user self-perception and self-selection, combined with the “modding” rights of all users created an ideological vacuum that threatened the very foundation of the site through its own exclusionary behavior.
To understand how this happened, it is relevant for us to first understand what happened in a more concrete sense.
At the moment I am typing this, the front page of Reddit is littered with anti-John McCain/Sarah Palin articles that seem to recite various sensational or seemingly biased positions against them. This is not in itself a problem, but as a supposedly non-partisan site, it has repeatedly been shown that anti-Obama submissions get downmodded into oblivion. Reddit is now essentially a clearinghouse for liberal rhetoric, where every single anti-Republican and anti-progressive screed on the world wide web can be found, being upmodded by users who are probably only reading descriptions of articles rather than full articles, and who are voting based on ideology rather than quality.
Spend a few minutes on the site, and you’ll see liberal comments regularly upmodded (or at least not downmodded), and you’ll see conservative comments downmodded like there’s no tomorrow— with no apparent value put on the complexity or discursive quality of the comment.
Remember, upmodding and downmodding are supposed to be reflections of user opinion on submissions. The issue here is that there are many reasons why users might not like an article, and without consistency in voting patterns, it descends into a meaningless mush of upmod/downmod numbers.
Therein lies the problem with this form of social networking. Upmods and downmods do not carry with them a single unique and transparent value. A downmod does not necessarily mean “I thought this comment was bad on the merits of its thesis”; it could mean “I disagree with you ideologically.” It could even mean “I don’t like this user,” or “I don’t like this user’s username.” All this tends to render whatever submissions are highly upmodded or highly downmodded to be of somewhat ambiguous import— which of course means that anything you are seeing (or not seeing) because of others’ value judgments is based on somewhat arbitrary rationale… which should, in turn, make you wonder why this is such a great medium for brokering dialogue. After all, what if you want to read well-written opinions of people whose ideas differ from the site’s mainstream?
An idealized situation would have separate measures for the any number of factors that might elicit someone’s approval or disapproval: well argued/poorly argued; convincing/not convincing; ideologically agree/disagree; spam/not spam; worthwhile contribution/not worthwhile contribution; stupid username/not stupid username, etc. With such a system, one could theoretically exhibit approval for a contribution on multiple levels but simultaneously disagree on other levels (and let others know it). In this manner, we could read an article that was well argued, but not convincing, that was largely ideologically disagreed with. But we can’t do that now. And that’s too bad, because it forces regular users into intellectual stagnancy. As sociologist Mark Granovetter suggests, it’s actually the people who aren’t in our immediate intellectual circle who are the ones who can teach us things. We already “know” what our ideological peers think.
Of course, this opens up a whole new can of worms because it relies on the ability of users to police themselves in what category of approval or disapproval they choose to give to submissions. Vindictive liberal users might angrily describe an eloquent and well-argued conservative post as “not worthwhile” simply because of their own parochial point of view. This is problematic, and unlikely to be resolved in any meaningful way.
Another reason why this is potentially troubling is because of intersubjective value judgments. What’s worthwhile for you does not match the threshold of what is worthwhile for me. Aggregated over a massive userbase, we’ll end up seeing a sort of middling effect that promotes submissions that basically hug the bottom rung of the ladder of quality. That is, we’ll end up elevating the sorts of things that the most people happen to agree are good. If you listen mainstream radio, read mainstream magazines, and watch mainstream television, you can see why this may not be such a great thing.
Will this ever see resolution? Will humanity’s mainstream be forever condemned to mediocrity in everything it engages in? Will our music, television, movies, literature, politicians, and now content portals all be mediocre? God, I hope not.
Good article!
On the whole, Lord of the Flies is the truth, it’s human nature – fear, greed, terrible education and the need to believe in ‘something’ is what drives 80%+ of the world’s population, politicians and the uber rich understand this very well.
Will it see resolution? Not in our lifetime, but we can keep doing what we’re doing and make the best for ourselves and our families and communities. Start with who you are and create positive changes in your own world first. A journey of a thousand miles…
— Tim · Oct 1, 03:10 am · #